Scope
100+ wine, whiskey and beer classes per year
50+ private classes, parties and corporate events per year
2000+ students a year
8000+ wine lovers on the mailing list
Opportunity
Feature wine and food in classes and events
Host special partner classes and events
“Boston Wine School Partner” branding (all partners)
“Boston Wine School Select” branding (year commitment + bottle/package sticker)
Web site, newsletter, social media promotion
Special partner pricing on custom classes and events
Budget
PRODUCTS
100 classes per year x 3 bottles per class = 2+ cases of wine per month
PERSONNEL
Wine makers and other product personalities as guest teachers
SUPPORT
Partner resources for projects and future development
Time Line
PHASE 1 – Feature in classes + promotion
PHASE 2 – Develop special classes + host events
PHASE 3 – Boston Wine School Select partnership